iTablet: Would you buy this?
There are certain designs, like a kitchen measuring cup, that seem solidly functional in their current style. But people who cook know that when getting that measurement just right, either you have to hold the cup up to your eye level, or bend over to put your eye at cup level. Neither is a great inconvenience, but how does a digital display on the handle grab you? The SmartMeasure Cup will report to you how much liquid is in the cup (based, it seems, on weight), on a digital display mounted on the handle. The handle is removable from the rest of the cup, for non-circuit-shorting washing. The SmartMeasure was designed by Ryan Eder and Chris Daniels of Priority Designs and has been picked up for manufacture (in a slightly modified form) by Taylor Kitchenware, which hopes to have it in stores by Fall.
Via OhGizmo!
Out to help those looking for a quick relaxation fix, a new drink from Canada offers ‘an acupuncture session’ in every can. An antidote to energy drinks like Red Bull, Slow Cow was developed to help people de-stress.
Under the premise that caffeine-packed drinks tend to increase anxiety, Slow Cow contains theanine, chamomile, valerian, passiflora and other ingredients known for their calming effects. The beverage is meant to increase mental awareness while improving relaxation, without the post-hit dip that caffeine and other stimulants cause.
Slow Cow, whose tongue-in-cheek logo apparently did not amuse Red Bull, might have found a gap in a market saturated with energy drinks of every possible variety. It's not the only beverage to position itself as a relaxation drink, mind you, (Drank is another), but Slow Cow gets our vote for best branding. Seems like a natural fit for spas, hotels, airlines—or anywhere else consumers could use a serving of relaxation.
Website: www.slowcowdrink.com
Contact: www.slowcowdrink.com/english.asp?no=116
Spotted by: Sylvie Lafave
We all already knew that we could order pizza using a cell phone. However, this time Pizza Hut is moving even more towards mobile marketing as it now allows you to prepare your own pizza using your iPhone. It's all very simple: choose your toppings, put them together, and send your order in!
Pizza Hut is trying to get closer to it's increasingly iPhone using clientele through the mix of an iPhone application and an advergame. One can avoid the never-ending wait and choose the ingredients at one's own pace in a stress free and ludic environment. This application would be complete if there was the possibility of paying by credit card, but unfortunately there is not.
